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RND Comments:

• So, what is a PDF file? A PDF file is a computer file type that stands for portable document format. Essentially it gives people a free way to share articles and documents, so that everyone can read them on any type of computer. You’ll need Adobe Acrobat Reader to read PDF’s. Nowadays most people have this free reader already installed on their systems. PDF’s also offer the advantage that they are indexed by search engines, as they look at PDF’s as more valuable than web content. So, it is likely that the more PDF’s you have, the easier it will be for customers to find your site.
• By giving away free PDF files that contain valuable information, you automatically build trust into your products. Your prospective customers will very likely have to pay for the information in your PDF’s elsewhere, so they feel that they are getting a deal. Furthermore, PDF’s help to potentially mass market your website, because they are free to be passed around. PDF’s can be emailed and distributed around the internet, so if there is valuable information in them, it is highly likely they will spread like wildfire, through emails, groups, chat rooms and web forums. This viral effect of PDF distribution has a huge potential to help drive tons of traffic to your website.